Fátima Caçador
6 Aug 2025
Technology should work in our favor. It is not bad; it just needs to be used correctly, in service of our interests." — Roberta Medina, in an interview with Tek Notícias (Sapo Tek, August 6, 2025)
At the heart of Rock in Rio Lisboa’s innovation, the Smart City of Rock will be a living laboratory for technological solutions across multiple sectors that reflect the purpose of a truly people-centered smart city. Inspired by the vision of Egon Barbosa (CEO of Liquid Innovation Co) and Roberta Medina (VP of Rock in Rio), this temporary smart city will integrate connectivity, energy management, efficient mobility, predictive healthcare, smart infrastructure, enhanced operational management, and immersive experiences — enabling every visitor to enjoy the festival in a more connected, interactive, and convenient way.
This initiative is a clear example of how technology, when used responsibly and strategically, can transform events into platforms for innovation and collective well-being, reinforcing Rock in Rio’s role as a pioneer in creating experiences that unite culture, technology, and environmental awareness. Always working For a Better World, this strategic partnership with Liquid Innovation Co. now sets out to build the first smart city in the festival world — one that inspires real cities.
Read the full article: https://tek.sapo.pt/noticias/negocios/artigos/roberta-medina-a-tecnologia-deve-jogar-a-nosso-favor-nao-e-ma-precisa-de-ser-usada-corretamente-em-prol-dos-nossos-interesses