Smart City of Rock

In a groundbreaking initiative, Rock in Rio, in partnership with Liquid Innovation Co, presents the Smart City of Rock — a visionary project that transforms the Cidade do Rock into a true smart city.

Our goal goes beyond entertainment: we aim to create the world’s largest global experimentation platform for innovative brands and startups, leaving a lasting legacy for Lisbon and inspiring cities around the world. All of this, with plenty of music!

Join this technological and cultural revolution that directly impacts more than 100,000 people every day.

COME CO-CREATE THE FUTURE. ALWAYS DRIVEN BY THE SAME PURPOSE: FOR A BETTER WORLD.

For 40 years, Rock in Rio has envisioned and worked for a better world.

10 Editions in Brazil.

And 20 years ago, this passion expanded to Portugal with Rock in Rio Lisboa.

10 Editions in Lisbon.

Madrid/Sapain

Las Vegas/USA

24 EDITIONS IN FOUR DECADES OF EXISTENCE

IMPACT OF MORE THAN 12M PEOPLE ON SITE +1B ONLINE

Be SMART CITY OF ROCK Partner

WE WILL BRING EVEN MORE TECHNOLOGY TO THE FESTIVAL, COVERING 10 VERTICALS AIMED AT SERVING THE AUDIENCE, THE SPONSORING BRANDS, AND THE OPERATIONS!

All of this with a wide range of technological solutions, such as virtual/augmented reality, sensors, geolocation, iot, data analysis, and whatever your company proposes to make the city of rock truly smart!

ONE OF ROCK IN RIO’S COMMUNICATION PLATFORMS IS INNOVATION AND TAKING IT TO A SMART LEVEL IS THE ONLY WAY FORWARD. BUT BEYOND THAT, WE WANT TO LEAVE A LASTING LEGACY FOR LISBON AND FOR THE WORLD!

THIS WILL BE POSSIBLE BY KEEPING HUMANS AT THE CENTER AND ENGAGING KEY PLAYERS IN THE INNOVATION ECOSYSTEM.

Led by Liquid Innovation Co, this consortium will provide knowledge, tools, and sponsorship and will have brand association rights with the Rock in Rio smart city.

Join the SMART CITY OF ROCK Ecosystem

DO YOU WANT EVEN MORE REASONS TO BE A PARTNER?

Leadership and Pioneering in urban innovation

Connect directly with 400K people, and online with millions

Authentic and memorable storytelling, immediate feedback, and audience engagement

Opportunity for proof of concepts and MVPs. Learning with visibility

Showcase your portfolio on a global scale, with potential for replication in real cities

Become a strategic partner of Rock in Rio, FOR A BETTER WORLD

ON THE ROAD TO 2030, WE HAVE SOME MILESTONES THAT START TO GROW NOW, BUILDING THE FIRST EDITION IN 2026!

Fully implemented end-to-end concept!

Expansion of the potential of the smart city of rock

Tech Rocks’ Experience

1st edition with the implementation of smart technologies

2028

2030

2026

2024

MORE DETAILS ON WHAT WAS DONE IN THE 2024 EDITION

In the 20th anniversary edition of Rock in Rio Lisboa, we began building the City of Rock of the Future with the Tech Rocks’ Experience project.

THROUGH 8 TECHNOLOGY STARTUPS, WE INITIATED THE TRANSFORMATION OF THE AUDIENCE EXPERIENCE AND PARTNER BRANDS.

The experiences were integrated into the official channels of Rock in Rio, including the app and website, and brought innovations ranging from artificial intelligence and augmented reality to geolocation and sustainable energy.