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Privacy Policy

Welcome to our privacy policy.

LIQUID INNOVATION CO is committed to protecting and respecting your privacy.


Our policies are intended to set out the basis on which we process any personal information we collect or that you provide to us. Please read this notice carefully to understand Our practices regarding the processing of your personal data.


Before we begin, we want to reinforce with you our commitment to your privacy and data protection, this is very valuable to us and is certainly part of our mission, vision and values.


This Policy may be modified, replaced or removed at any time without notice. If you do not agree to a new version of this Policy, you must cease use of your LIQUID INNOVATION CO. account. This Policy and its respective updates prevail over any proposals, contracts, previous understandings, agreements, verbal or written, that may exist between you and LIQUID INNOVATION CO, especially regarding privacy or personal data.


The processing of personal data related to your access and use of our Landing Page is described in this Privacy Policy, which integrates the Terms of Use of A LIQUID INNOVATION CO. You must read the following conditions carefully and carefully, as they contain important information about accessing or using our Landing Page.


For you to understand how personal data is treated, we will tell you a little more about the personal data we collect and why we need this information:




Personal Data processed by LIQUID INNOVATION CO may vary depending on the type of interaction the User has with the Landing Page. This personal data may be collected directly from the User, obtained through third parties or collected automatically. Personal data may involve:


(a) registration information, such as email, full name, address, telephone, cell phone, CPF, profile photo, passport;

(b) banking information, such as the name of the financial institution with which the User has a bank account, account number, type of account, branch, credit card details, including the name of the holder, validity and CVV code.


1.1. Personal Data collected directly from the User. LIQUID INNOVATION CO may collect personal data directly from you, relating to registration information and banking information, such as email, telephone and full name of people who contact us seeking advice and solutions for their business.1.1.1. “Offline” interaction. LIQUID INNOVATION CO may collect personal data when you interact with us by means other than accessing the Landing Page, such as when you participate in an event organized by LIQUID INNOVATION CO or an event

organized by a third party whose activity is contractually linked to LIQUID INNOVATION CO.

1.2. Personal data obtained from third parties. LIQUID INNOVATION CO may have access to certain personal data through third parties, whether registration or banking information. This happens, for example, when, due to compliance with a legal or regulatory obligation, LIQUID INNOVATION CO needs to consult databases maintained by third parties that enable the analysis of

credit restrictions, anti-fraud analyzes and other risk management analyzes integrated into the Landing Page.

1.2.1. LIQUID INNOVATION CO also collects registration information through third parties when you link, connect or log in to the Landing Page through a Third Party Service (for example, Meta company).

1.2.2. LIQUID INNOVATION CO may also have access to registration information through third parties for registration in events, surveys, advertising campaigns and other activities organized by these third parties, whose activity is contractually linked to LIQUID INNOVATION CO.

1.3. Personal Data collected automatically when accessing the Landing Page. Personal data is collected automatically when you access our Landing Page, even if you do not have a registered account. This information may include that exemplified below.

1.3.1. Payment transaction information: payment instrument used; date and time of the transaction; payment amount; expiration date of the payment instrument; billing zip code; IBAN information, address and other details related to the payment transaction.

1.3.2. Access or usage information: pages and content you view; searches for advertisements; frequency of use of the Platform; browser information; connection data; purchase history and browsing history.

1.3.3. Log data and device information: details about how you accessed and used the Landing Page (including links you accessed); IP address; access dates and times; hardware and software information; device information; device event information; unique identifiers; fault data; cookie data and the pages you viewed or interacted with before and after accessing or using the Landing Page.

1.3.4. Cookies and similar technologies as described in our Cookies Policy.

1.3.5. Data for contract preparation: Individual data such as CPF, address, email, telephone number, and witness data to sign the contract.

1.3.6. Data for Partner Prospecting and Digital Marketing: At this point, we always make companies feel comfortable contacting us, we do not use any non-regular prospecting tools. We use LinkedIn, social networks, our Landing page, authorized consultants and our consultants to demonstrate what we are doing and how we can add value with our solutions for people and companies of different segments and sizes. Those who are interested call us privately on LinkedIn or send an email to

1.3.7. Data for lectures and courses: We need to collect employee data to send the course completion certificate or events such as lectures, so we collect: full name, telephone number and email.

1.3.8. Data for Consulting Projects: We collect some data from partner collaborators who participate with us in education, consultancy or outsourcing projects: from these, we collect data on professional CV, social media profile, photo, full name, profession, telephone and email and we use it to send meeting invites, confidentiality agreements, contracts and other internal project activities.


LIQUID INNOVATION CO uses your data for the following purposes:


• Manage contacts with the data subject;

• Carry out invoicing and collection;

• Register the user on the aforementioned platforms;

• Ensure that we meet your needs by improving the search capabilities and functionalities of our platforms (for details on the information we collect when we use cookies, see our

Cookies Policy );

• Send newsletters, events or other information;

• Institutional communication.

• Link your LIQUID INNOVATION CO account with third-party social networks

• Personalize the Landing Page according to the browsing experience

• Conduct analyzes and studies related to behavior, interest and demographics

• Landing page improvements

• Archive purchase history

• Registration update

• Send account messages, updates and notifications

• Carry out User support activities

• Disclose User content through the means available on the Landing Page.



• Register for events

• Disclosure of exclusive content from partners

• Send communications via email,

• Send educational materials or e-books

• Carry out media campaigns focusing on advertising and promotions

• Send communication such as email marketing, remarketing and other advertising campaigns across media channels

• Analyze browsing behavior to optimize the Landing Page and offer products and services


• Carry out communication linked to payment, such as sending emails

• Participate in the arrangement with card brands

• Issue electronic currency

• Accredit and issue payment instrument

• Manage payment account

• Convert physical currency into electronic currency

• Execute funds remittance

• Apply the conditions of the credit card terms of use and other policies


• Perform authentication on the Landing Page regarding digital certificates

• Verify authenticity of data and documents provided, including through processing and cross-checking

• Send communications via email, messaging app or social media

• Carry out analysis activities to prevent fraud, security incidents and abuse on the Landing Page

• Registration verification

• Content check



Liquid may collect personal data from Landing Page visitors for the following purposes:

• Media campaigns focusing on advertising and promotions

• Send communication such as email marketing, remarketing and other advertising campaigns across media channels

• Analyze your browsing behavior on the Platform

• Register for events

• Send educational content, video lessons or e-books



Below are the legal bases used by LIQUID INNOVATION CO

4.1. Consent. When the User clearly accepts the processing of personal data, such as completing registration, downloading materials, advertising, research, etc... This consent may be revoked at any time by the User. Access the email of our DPO (Data Protection Officer) to inform and request the revocation of the consent form.

4.2. Execution of the Contract. When LIQUID INNOVATION CO is obliged to process personal data due to the applicable Contract between LIQUID INNOVATION CO and the User/Client.

4.3. Regular exercise of rights in judicial, administrative or arbitration proceedings. When there is a need to process personal data due to legal action, administrative or arbitration proceedings.

4.4. Legitimate interest. When LIQUID INNOVATION CO decides to proceed with the processing of personal data after analyzing the evaluation of the purpose and need for the processing of the User, the User's expectations regarding the processing of personal data and the preparation of the necessary legal documentation. This legal basis is used when, for example, LIQUID INNOVATION CO sends a

newsletter, content download, videos, digital media, related to the User's interests.



LIQUID INNOVATION CO is committed to ensuring that your data is:

• Subject to lawful, fair and transparent treatment;

• Collected for specific, explicit and legitimate purposes, not being further processed in a way that is incompatible with those purposes;

• Adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed;

• Accurate and updated whenever necessary, with all appropriate measures being adopted so that inaccurate data, taking into account the purposes for which they are processed, are erased or rectified without delay;

• Kept in a way that allows identification only for the period necessary for the purposes for which the data is processed;

• Processed in a way that guarantees its security, including protection against unauthorized or illicit processing and against accidental loss, destruction or damage, with appropriate technical or organizational measures being adopted.

• The processing is necessary for the conclusion, execution and management of a contract to which the data subject is a party, or for pre-contractual measures at their request;



You can contact our DPO - Data Protection Officer, Caroline Maciel, via e-

email, to exercise your rights.

When exercising your rights, we will always inform you of any legal reasons that may require us to continue processing your data. The holder of personal data has rights to information, access and rectification or erasure of personal data. You also have the right to data portability and the right to limit or oppose the processing of your data, within the scope and terms of the GDPR and other applicable legislation.



We always look at the intended purpose, to keep your data only for as long as necessary. When we achieve the purpose, we discard it.

In fact, there are legal requirements that require data to be kept for a minimum period of time. Therefore, and whenever there is no specific legal requirement, the data will be stored and preserved only for the minimum period necessary for the purposes that motivated its collection or subsequent processing, after which it will be deleted.

After the respective retention period has elapsed, LIQUID INNOVATION CO will delete or anonymize the data whenever it should not be kept for a different purpose that may subsist.



If the personal data collected and used is made available to third parties established outside the EU, LIQUID INNOVATION CO undertakes to ensure that the transfer complies with applicable legal provisions, in particular regarding the appropriate determination of such country with regard to data protection and the requirements applicable to such transfers.

Data transfers to countries outside the EU, Switzerland, Iceland, Liechtenstein and Norway or international organizations, carried out in compliance with legal obligations, by LIQUID INNOVATION CO in the exercise of authority powers, are considered to be in the public interest under the law.



LIQUID INNOVATION CO employs security, technical and organizational measures necessary to protect personal data, aiming to mitigate risks of destruction, accidental or illegal loss, alteration, unauthorized disclosure or access or any other form of illegal or unauthorized or inappropriate processing .

To this end, LIQUID INNOVATION CO has strict restricted access controls, based on the least privilege, to information technology systems to protect personal data against possible security incidents. The data we collect from you may be transferred to and stored at a destination outside the European Union. It may also be processed by partners and collaborators operating outside the European Economic Area who work for us or one of our suppliers in processing payment and providing support services.

When these transfers are necessary, they will be made in full compliance with the Regulation. When data is transferred to another jurisdiction, it is done in accordance with relevant data protection laws, supported by the use of Standard Contractual Clauses for internal transfers to LIQUID INNOVATION CO.

All payment transactions will be encrypted. When we provide you with a password, or a password chosen by you that allows you to access our Landing Page, you are responsible for keeping this password confidential. We ask that you do not share your password with anyone.

Although we will do our best to protect your personal information, we cannot guarantee the security of your data transmitted on our Landing Page. Any transmission is at your own risk. Once we receive your information, we will use strict procedures and security features to try to prevent unauthorized access.



The user acknowledges that he/she is responsible for the content of the personal data provided and that in order to enjoy the services and products that include the use, participation and registration on the Landing Page, he/she must fully and simultaneously adopt the Privacy, Cookies and Terms of Use Policies , expressing your acceptance.



If you have any questions about LIQUID INNOVATION CO's privacy policies or would like to speak to one of our data controllers, please contact us, describing your question, via email at and speak to our DPO (Data Protection Officer) responsible, Caroline Maciel.

We are also at the following address:

Liquid Entrepreneur,

Rua Artur Bual, 3, 4E

Oeiras, Portugal, 2770-198

You can also make a complaint to the National Data Protection Commission through its official channels: or email:

Our business is constantly changing and our Privacy Policy will change as well.

You should check our Landing Page frequently to check recent changes.

Unless otherwise provided, our current Privacy Policy applies to all information we have about you and your account.



Whenever something new or a new process involving the collection of personal data emerges, rest assured that this policy will be updated and we will notify you.

Our last update was 03/03/2023.

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