Tech Rocks Program

building the city of rock of the future.

JOIN THE PROJECT THAT IS REVOLUTIONIZING THE EXPERIENCE OF ONE OF THE WORLD’S BIGGEST MUSIC FESTIVALS, REINVENTING THE LARGE-SCALE EVENTS AND ENTERTAINMENT INDUSTRY!

In 2024, we took the first step in transforming Rock in Rio Lisboa into the City of Rock of the Future. We implemented innovative technologies developed by startups.

We have begun redefining the experience for the audience and maximizing results for partner brands.

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PRESENTED AT WEB SUMMIT LISBON 2024, SMART ROCK YOU IS THE REVOLUTION IN THE EXPERIENCE OF MAJOR FESTIVALS.

Now is your chance to be part of this transformation. Join SMART ROCK YOU and lead with us the creation of unique, sustainable, and technological experiences.

The future is now. Shall we go together?

And 20 years ago, this passion expanded to Portugal with Rock in Rio Lisboa.

For 40 years, Rock in Rio has envisioned and worked for a better world.

THE TIME HAS COME TO INNOVATE EVEN MORE, LET’S TRANSFORM THE EXPERIENCE OF THE AUDIENCE, THE PARTNER BRANDS, AND FOSTER NEW PARTNERSHIPS, AS WELL AS OPTIMIZE OPERATIONS WITH SMART ROCK YOU!

ABOUT THE PROJECT

SMART ROCK YOU, led by Liquid Innovation Co., is born to transform the City of Rock through the combination of disruptive technology, innovation, sustainability, and inclusion. Focusing on people, the project proposes the use of tools such as artificial intelligence, data management, connectivity, sensor technology, augmented and virtual reality, and automation to create unique experiences and enhance the impact of partner brands, as well as establish new partnerships and optimize the event’s operation.

All of this is always for a better world!

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THIS WILL BE POSSIBLE BY KEEPING HUMANS AT THE CENTER AND ENGAGING KEY PLAYERS IN THE INNOVATION ECOSYSTEM.

Led by Liquid Innovation Co, this consortium will provide knowledge, tools, and sponsorship and will have brand association rights with the Rock in Rio smart city.

Join the SMART ROCK YOU Innovation Ecosystem

DO YOU WANT EVEN MORE REASONS TO BE A PARTNER?

GUARANTEED

IMPACT

GUARANTEED

IMPACT

Connect your brand to the pioneering project that is revolutionizing festivals.

TECHNOLOGY AT THE

SERVICE OF EXPERIENCE

Artificial intelligence, augmented reality, connectivity, and more, enhancing audience engagement and optimizing results.

INNOVATION WITH A

FOCUS ON HUMANS

A more inclusive and sustainable festival, centered on the experience of each user.

TANGIBLE

RESULTS

Customized solutions to maximize your brand’s return on investment.

DIRECT

ENGAGEMENT

Technological experiences that bring your audience closer to your brand in a memorable way.

MORE DETAILS ON WHAT WAS DONE IN THE 2024 EDITION

In the 20th anniversary edition of Rock in Rio Lisboa, we began building the City of Rock of the Future with the Tech Rocks’ Experience project.

THROUGH 8 TECHNOLOGY STARTUPS, WE INITIATED THE TRANSFORMATION OF THE AUDIENCE EXPERIENCE AND PARTNER BRANDS.

The experiences were integrated into the official channels of Rock in Rio, including the app and website, and brought innovations ranging from artificial intelligence and augmented reality to geolocation and sustainable energy.